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About PONO

PONO is an accessory line made by people who care. Conceived by Joan Goodman, PONO is a process and a philosophy, where deep heart-felt concern about environmental conditions meet cutting-edge manufacturing methods.

Inspired by classic elements, vintage design, and nature, PONO is best described as modernism with a timeless ideal.  Joan creates personal masterpieces using beautiful Italian resins, natural woods, shell, and natural horn.     

                                                           Rescued Italian Horn is a Hallmark of PONO

PONO’s roots date back to the 70’s when Joan’s love of the ocean motivated her to move from New York to Hawaii. There she befriended a young woman named Pono, who would become her best friend and future inspiration. The young Pono truly epitomized the definition of her name:


Banzai Pipeline


  • Goodness
  • Righteousness
  • Moral Quality
  • Virtuous
  • Beneficial
  • Necessary
  • In Perfect Order



After several years of watching the Banzai Pipeline from her lanai, Joan returned to New York to join the family business and take it in a new direction. Joan is President of Bobbi Trim Ltd., one of the most fashion forward button manufacturers and distributors in New York City. Their client base includes Marc Jacobs, Derek Lam, Thakoon, Vera Wang, and Anna Sui to mention a few. In 2003 with an already great rapport with two Italian factories and a business model in place, Joan sought to expand Bobbi Trim by starting the PONO brand.

An Ocean of PONO Accessories

PONO has grown to represent Joan's Hawaiian, Italian, and New York experiences, wowing many along the way. PONO is currently sold in over 200 retail stores across the country. PONO can be seen on shows like The Good Wife, Scandal, Girls, and White Collar, as well as countless publications, including:


Harper's Bazaar


Italian Vogue

Vogue Japan

O Magazine



 Women's Wear Daily

 More Magazine

  W Magazine

  Self Magazine

  Hampton Magazine

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